Theme Party Source

Privacy Policy

Welcome to Theme Party Source (the "Site"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, which offers party planning articles and contains affiliate links.

Last Update: April 02, 2026

Please read this privacy policy carefully. If you do not agree with the terms of this policy, please do not use the Site.

1. Information We Collect

We collect information automatically when you visit our Site, including:

  • Usage Data: Pages visited, time spent on pages, clicks, scrolling behavior, and referring websites.

  • Device Data: IP address, browser type, operating system, device type, screen resolution.

  • Geographic Data: Approximate location derived from your IP address.

  • Pinterest Activity Data: Interactions with Pinterest save buttons or embedded content.

We do not collect sensitive personal information (e.g., financial data, precise geolocation, health data) directly through tracking tools.

2. Tracking Technologies We Use

a. Google Tag Manager (GTM)

GTM is used to manage other tracking tags (like GA4, Clarity, and Pinterest). GTM itself does not collect personal data, but it triggers other tags that may do so.

b. Google Analytics 4 (GA4)

GA4 helps us understand how visitors interact with our party planning content. GA4 collects anonymized data such as:

  • Page views and navigation paths

  • Session duration and bounce rate

  • Approximate location (city/country level)

  • Browser and device information

GA4 does not log full IP addresses (IP anonymization is enabled) and does not store personal identifiers. For more information, see Google’s Privacy Policy.

c. Microsoft Clarity

We use Clarity to record session replays, heatmaps, and user interaction data (e.g., clicks, scrolls, mouse movements). This helps us improve article layout and navigation. Clarity may capture:

  • General browsing behavior

  • Partial or masked text input (no passwords or sensitive data)

  • Device and browser information

Clarity anonymizes IP addresses. For details, see Microsoft’s Privacy Policy.

d. Pinterest Tag

The Pinterest Tag helps us measure the effectiveness of Pinterest ads and track conversions (e.g., someone clicking a pin and then reading an article). It collects:

  • Page visit events

  • Actions like "save" or "click" on Pinterest content

  • Hashed (anonymized) email addresses if you are logged into Pinterest

This data is used to show you relevant party planning content on Pinterest. See Pinterest’s Privacy Policy.

3. Affiliate Links Disclosure

Our Site participates in affiliate marketing programs. This means that when you click on certain links within our party planning articles (e.g., product recommendations for decorations, supplies, or party favors) and make a purchase, we may earn a commission at no extra cost to you.

How this affects your privacy:

  • When you click an affiliate link, you may be redirected to a third-party merchant site (e.g., Amazon, Etsy, Walmart).

  • Those third-party sites have their own privacy policies and may collect your personal data (e.g., purchase history, shipping address). We do not receive that information — only an anonymized confirmation of the referral.

  • Affiliate links do not cause additional tracking tags to fire on our Site beyond the standard GTM/GA4/Clarity/Pinterest setup.

4. Purpose of Data Collection

We use the data collected to:

  • Improve our party planning content (which articles are most popular, where readers drop off).

  • Analyze user behavior (via Clarity heatmaps/session replays) to make articles easier to navigate.

  • Run and measure Pinterest ad campaigns.

  • Understand broad geographic and device trends.

We do not sell your personal data to third parties.

5. Third-Party Data Processing

All tracking services listed above (GTM, GA4, Clarity, Pinterest) act as our data processors. They may transfer data to servers in the United States or other countries. Each service operates under its own data processing terms and complies with applicable privacy laws (e.g., GDPR, CCPA where relevant).

6. Your Choices and Opt-Out Rights

Browser/Device Controls

  • Cookie consent: When you first visit our Site, you will see a cookie banner. You can accept or reject non-essential cookies (including analytics and advertising tags).

  • Browser settings: You can block third-party cookies or use "Do Not Track" (though our systems may not respond to DNT signals).

  • Incognito/Private mode: This will limit data persistence.

Opt-Out of Specific Tools

Email Tracking

If you subscribe to our newsletter (optional), we may track open rates and link clicks via standard email analytics. You can unsubscribe at any time.

7. Data Retention

  • GA4: 14 months (aggregated data)

  • Clarity: Session recordings are retained for up to 12 months

  • Pinterest Tag: Event data retained for 180 days

Log files (IP addresses, timestamps) are deleted automatically after 30 days.

8. Children’s Privacy

Our Site is intended for adults planning parties (ages 18+). We do not knowingly collect data from children under 13. If you believe a child has provided us with personal information, contact us immediately.

9. International Users

If you are accessing our Site from the European Economic Area (EEA), the UK, or Switzerland, note that your data may be transferred to the United States. We rely on Standard Contractual Clauses (SCCs) where required. You have the right to access, correct, or request deletion of your data by contacting us below.

10. Changes to This Privacy Policy

We may update this policy occasionally. Changes will be posted on this page with a revised "Last Updated" date. Material changes will be notified via a banner on the Site.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Email: privacy@themepartysource.com
Website: https://themepartysource.com